While many companies promote social causes, advocates are skeptical of how genuine their commitment is.
Academic rigor, journalistic flair
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It’s time to talk to your loved ones about what care and treatment you’d want if you face death from COVID-19.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Top contributors
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Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
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Professor and Pro Vice Chancellor (Health) University of Wollongong, University of Technology Sydney
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Director of IMPACCT, Professor of Palliative Nursing, University of Technology Sydney
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Vice-Chancellor, University of Wollongong
