Loyalty schemes can significantly undermine firms’ ability to identify and target their competitors’ customers.
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Articles on Brand loyalty
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Despite growing wariness of supermarkets, Australians have an enduring trust for retail brands that sets us apart from other countries.
Taylor Swift is everywhere right now – but could that dent her popularity?
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Brand value is based on loyalty but also convenience and relevance.
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
The COVID-19 pandemic offers small retailers an opportunity to engage customers who are changing their habits.
Top contributors
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Louise Grimmer is a Friend of The Conversation.Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor, DeGroote School of Business, McMaster University
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Assistant professor, Delft University of Technology
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Sarofim-Rock Professor of Business Administration, Harvard University
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Associate Professor, Faculty of Business and Economics, University of Melbourne, The University of Melbourne
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Assistant Professor of Marketing, University of Oklahoma
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Professor of Brand Management, University of Sussex Business School, University of Sussex
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
