Unsubscribing from internet platforms can be a deliberately confusing experience.
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The Federal Trade Commission is suing Amazon for its use of manipulative interface design tactics – or “dark patterns” – to complicate users’ attempts to cancel Prime subscriptions.
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Customers fear the subscription model is meant to gouge them, but that’s not really the end game for sellers.
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For the news publisher, the key word is ‘subscribers’.
Subscriptions for digital content are considered an important part of revenue for newspapers.
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New Zealand’s largest general newspaper has launched a paywall this week, with likely repercussions for other media organisations and readers.