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Articles on Engagement

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The role-playing game has sold millions of copies since its August 2023 release and is one of the highest-rated video games of all time. Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

‘Baldur’s Gate 3’ became the surprise hit of 2023 by upending conventional wisdom about what gives video games broad appeal

For years, the biggest video game publishers have operated under the assumption that compelling stories and captivating characters don’t offer a good return on investment.
We feel rewarded by reactions to information we share, and that can lead to good and bad habits. Linka A Odom/DigitalVision via Getty Images

Social media can in fact be made better: Research shows it is possible to reward users for sharing accurate information instead of misinformation

Fighting misinformation doesn’t have to involve restricting content or dampening people’s enthusiasm for sharing it. The key is turning bad habits into good ones.
Influencers like Kim Kardashian, who has 307 million followers on Instagram, need to be aware of problematic engagement. (Photo by Evan Agostini/Invision/AP)

The dark side of social media influencing

Influencers need to be aware that some of their followers may have unhealthy relationships with social media. Although it contrasts with their goals, influencers can help create healthy relationships.

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