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Articles on Greenpeace

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Sign displaying the #metoo and #timesup message at the Women’s March in San Francisco in January, 2018. Shutterstock/SundryPhotography

Going viral: what social media activists need to know

Social media is a great tool for activists campaigning for social justice. But if it is not used with caution it can end up working against them.
Campaign for Nuclear Disarmament’s London to Aldermaston march, 1958: an early example of mass political mobilisation to achieve a specific goal. CND

Not so grassroots: how the snowflake model is transforming political campaigns

Political campaigns today are presented as products of bottom-up participation, not top-down direction. But even if a campaign appears grassroots-driven, it’s likely to be run from the centre.
The Queensland government has called for a boycott of Ben & Jerry’s ice cream over their support for WWF’s save the reef campaign. Alpha/Flickr

Ben & Jerry’s reef campaign shows that green groups are vital for democracy

US-based ice cream company Ben & Jerry’s recently caused a stir by siding with the World Wildlife Fund (WWF) and Australian Marine Conservation Society’s Fight for the Reef campaign. Queensland environment…

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