Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
Academic rigor, journalistic flair
Articles on Instagram influencers
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How does the spirit of Byron Byron endure wave after wave of seekers and lately, Instagram influencers? Sally Breen took a road trip and found a something deeper in the beachy township.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
From sharing snaps to gender reveals and shopfronts, Instagram has changed a lot about how we see the world — and how it sees us.
Social media influencers could have an impact in promoting a test and trace service and changing young people’s attitudes towards COVID-19.
How a centuries-old product got a makeover for the Instagram age.
Where once we subjected friends to post-holiday slideshows, now we share travel selfies live with a remote audience. This study teased out the tension between snapping and experiencing the trip.
Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
The road to three writers’ festivals in three weeks prompts reflection on authors liberated by road trips - and those sharing the journey now.
Is ‘social influencer’ a real job? It’s all about work-life balance.
A study of Instagram influencers has found most employ a highly sexualised aesthetic drawn from mainstream adult film. And many are subject to sexual harassment, ranging from aggressive comments to physical threats.
Consuming too much social media when users end up comparing their lives to others more glamorous can leave one with bad feelings say researchers. But pretending or fantasizing is not all bad either.
It’s worth noting some key points about copyright and ownership before signing up to social media sites like Instagram.
Although some social media users are able to monetize their social media “likes,” much of the pursuit of popularity amounts to nothing and instead turns us into pawns for political and commercial uses
Top contributors
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Associate Professor, Griffith University
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Associate Professor in Marketing, RMIT University
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Head of the Canberra Business School and Professor of Marketing and Service Management, University of Canberra
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Associate Professor in Social Sciences, University of Canberra
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Lecturer in Digital Media and Society, University of Sheffield
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Professor & ARC DECRA Fellow, Internet Studies, Curtin University
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Principal Academic in Marketing, Bournemouth University
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Associate Professor of Marketing, Loyola University Chicago
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Reader in Intellectual Property Law, Brunel University London
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Research Associate, XR Stories, University of York
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Lecturer, Victoria University
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Assistant Professor - Faculty of Information and Media Studies, Western University
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Adjunct assistant professor, Education, Queen's University, Ontario
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Assistant Professor of English Education, Queen's University, Ontario
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PhD Candidate in History, Lancaster University
