Merchandising – News, Research and Analysis – The Conversation

Articles on Merchandising

March 27, 2024

‘The Amazon of Sports’ has already cornered baseball’s apparel market – and is now on the verge of subsuming baseball cards, too

Nathaniel Grow, Indiana University; John Holden, Oklahoma State University, and Marc Edelman, Baruch College, CUNY

Fanatics’ consolidation of the sports card industry risks a stagnant future for the hobby.

January 18, 2018

Could the WWE’s grip on professional wrestling be weakening?

May 4, 2017

David Anderson, Swansea University

The Star Wars saga is interlinked with its merchandising success.

December 14, 2015

Adam Vaughan, University of Southampton

How to build a movie empire that will last for generations.

Adam Vaughan
Postgraduate Researcher, University of Southampton
David Anderson
Senior Lecturer in Political and Cultural Studies, Swansea University
Bill Zimmerman
Lecturer, Department of Advertising and Public Relations, Penn State
Marc Edelman
Professor of Law, Baruch College, CUNY
John Holden
Associate Professor of Management, Oklahoma State University
Nathaniel Grow
Associate Professor of Business Law and Ethics, Indiana University