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Brand activism is moving up the supply chain — corporate accountability or commercial censorship?

B2B brands taking a public moral or ethical stand are increasingly looking at their suppliers and manufacturers to reflect their own values, but where do they draw the line?
Dietary calcium is necessary to ensure our bones hold on to all the calcium they need to stay strong. Incase/Flickr

Explainer: how do our bones get calcium and why do they need it?

If dietary calcium is in short supply, calcium is released from bone to maintain the critical level in the bloodstream needed for nerve and muscle function.

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