political marketing – News, Research and Analysis – The Conversation

Articles on political marketing

October 1, 2020

Click, like, share, vote: who’s spending and who’s winning on social media ahead of New Zealand’s election

Sommer Kapitan, Auckland University of Technology and Patrick van Esch, Auckland University of Technology

Organic appeal and reach still trump advertising spending when it comes to digital engagement by parties and individual politicians.

August 9, 2020

Beck Wise, The University of Queensland

Pastel colours and serif fonts: is Annastacia Palaszczuk trying to be an Instagram influencer?

July 16, 2020

Robert E. Hinson, University of Ghana

The value of women to political tickets in Ghana is being recognised as more women are contesting elections at various levels.

Sommer Kapitan
Senior Lecturer in Marketing, Auckland University of Technology
Patrick van Esch
Assistant Professor of Marketing, Kennesaw State University
Beck Wise
Lecturer in Professional Writing, The University of Queensland
Robert E. Hinson
Acting Director, Institutional Advancement, University of Ghana, University of Ghana