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Articles on Social media likes

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Kevin Shaw

You don’t have to be a cute koala to be an Instagram influencer. Give lizards and bugs a chance and we’ll like them too

Cute and fluffy species get most of the attention that attracts resources to conserve them. But a new study finds people respond well to creepy crawlies if they’re given time in the media limelight.
Hannah Shaw (Kitten Lady), with Instagram influencer BriAnne Wills (@girlsandtheircats) at a marketing event in New York, Feb. 2018. Loren Wohl for Fresh Step/AP

The ruthless pursuit of online ‘likes’ gives you nothing

Although some social media users are able to monetize their social media “likes,” much of the pursuit of popularity amounts to nothing and instead turns us into pawns for political and commercial uses

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