Customers fear the subscription model is meant to gouge them, but that’s not really the end game for sellers.
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Articles on Subscription services
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Google’s Stadia and Apple Arcade will rattle the gaming world this year. Both aim to solve current limitations, but as user experience improves, issues around connectivity and cost arise.
From Apple Music to Netflix, subscription services are on the rise. It’s time transport followed suit.
Retailers are banking on some of our behavioural and emotional traits to get us to sign up to subscription boxes.
Should you be worried that tech giants are making huge investments in cultural content?
Top contributors
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Louise Grimmer is a Friend of The Conversation.Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Media, Music and Culture, University of Leeds
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Senior Lecturer - Games and Interactivity, Swinburne University of Technology
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Adjunct Researcher, Cities Research Institute, Griffith University
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Senior Research Fellow, Cities Research Institute, Griffith University
