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In buying MGM, Amazon is clearly demonstrating its ambition to dethrone Netflix and the race for the top spot in the video-on-demand market has never been tighter. (Shutterstock)

Will Amazon’s purchase of MGM mark the end of Netflix’s reign?

In the war to secure exclusive content, the ability to invest in the acquisition or production of original content has become crucial ammunition.
While local content makes up a small proportion of the Australian Netflix catalogue, Netflix has also heavily promoted Australian shows overseas, such as Hannah Gadsby’s standup show Nanette. IMDB

Local film and TV content makes up just 1.6% of Netflix’s Australian catalogue

While the figures may seem alarming, we should remember that, unlike free-to-air TV, subscription video-on-demand services are not regulated for local content.

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