Inform public debate with knowledge-based journalism that is
responsible, ethical and supported by evidence.
Unlock the knowledge of researchers and
academics to provide the public with clarity and insight into
society’s biggest problems.
Create an open site for people around the world to share best
practices and collaborate on developing smart, sustainable solutions.
Provide a fact-based and editorially independent forum, free
of commercial or political bias.
Support and foster academic freedom to conduct research,
teach, write and publish.
Ensure the site’s integrity by only obtaining non-partisan
sponsorship from education, government and private partners. Any
advertising will be relevant and non-obtrusive.
Protect editorial freedom in all commercial agreements.
Ensure quality, diverse and intelligible content reaches the
widest possible audience by employing experienced editors to curate
Set the standard in journalism best practice. Be open,
transparent and accountable. Where errors occur correct them
Work with our academic, business and government partners and
our advisory board to ensure we are operating for the public good.