During the Sochi Games, much has been written about “ambush marketing”, and its applications at, and around, the Olympics. At Sochi2014, there have already been many examples of non-sponsors exploiting…
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Sochi 2014 Winter Olympics – Articles, Analysis, Comment
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So, your country is one of 88 participating in the Winter Olympics in Sochi 2014. How do you get noticed? The winter games may not get as much coverage as the those in the summer, so fashion is used as…
Figure skating is always the highlight of the Winter Olympics. With the introduction of a team competition this year, there are five figure skating events. And we’ve already seen much drama with records…
Since anti-doping tests were introduced at the 1968 Grenoble Winter Olympics there have only been 20 positive drug tests in Winter Olympic competition. Compared to the Summer Olympics, which has more athletes…
The nature of competitive sport involves athletes putting themselves in high-pressure situations in which they are being constantly appraised, and Sochi is no different. So it is unsurprising that the…
The Sochi Olympics shines a spotlight on the forgotten history of the Caucasus, but one group of people has not made news headlines in the same way as neighbouring Chechnya or Dagestan. The Circassian…
When we think of heroes of the summer Olympics, we tend to remember the great achievements: those who broke records and won clutches of medals, people like Usain Bolt and Michael Phelps. But at the winter…
The image of a bare-chested president Vladimir Putin sitting astride his horse or speeding down ski slopes is by now a familiar one. Not since Vladimir Ilyich Lenin himself has Russia had such a sports…
Jenny Jones’ bronze medal in the women’s snowboard slopestyle has rekindled excitement in Britain for the Sochi games following much controversy over the cost and human rights and security fears in Russia…
President Vladimir Putin has a shiny new toy, the Winter Olympics, and he wants to hold a party to show it off. His “friends” are jealous and either want to dash the present from his hands or refuse to…
Yes, there they were: palm trees in the place where a country known for its cruelly cold winters was planning to hold the Winter Olympics. What a treat it was to feel the mild air of the Black Sea coast…