The 2022 Winter Olympics will be held in Beijing next February. Those opposed to China's human rights violations are calling for a boycott. That's a complicated form of protest.
Companies tie their flag to a social movement or political moment because they think there's money in it. But if it helps change the world a little, that's fine too.
Sprinter Peter Norman has been memorialised in many ways in the US for his support of Tommie Smith and John Carlos at the 1968 Olympics. In Australia, it's taken much longer.