New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
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Articles on Consumers
Displaying 41 - 60 of 226 articles
Many people want to know about practical suggestions to help slow climate change. Effective action starts at home.
New Zealand consumers are using boycotts of Russian products as a way to voice their disapproval of the war in Ukraine. But is this the best or only way for individuals to be heard?
One person out of three does not dare to turn to the supplier in case of problems. Feeling of shame, as well as doubts about the ability of the person they are dealing explain that figure.
The introduction of these technologies in Ghana has created an enabling platform for consumers to use their mobile phones to pay for goods and services
Mobile money service providers are on the path to find new ways of growing their customer base and keeping them.
The US central bank said surging inflation is guiding its decision about when to lift interest rates. Two experts on financial markets explain what might happen next.
There’s a new label on many US food products – here’s what it means and who pushed to add it.
Before the Civil War, US activists sought to combat slavery through sugar boycotts. Instead, consumption grew.
Inflation is rising at the fastest pace since Ronald Reagan was president.
New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.
If bad or irrelevant news has you considering avoidance, a suggestion: just as we’ve been taught that moderation is the key to so many habits, it’s the same for news.
A recent survey finds that the pandemic made it harder for many US households to put food on the table. It also changed the ways in which people buy and store food.
Have you ever bought an item and then just not gotten around to using it because the time never felt right? New studies suggest an explanation for what researchers call nonconsumption.
Microeconomics analyzes how individuals and businesses behave as they try to get the most they can for as little money as possible.
How responsible are we for the slavery that is directly connected to our consumer choices and what can we do to reduce it?
Protecting jobs that will be lost anyway is money that could be spent on building the green economy.
Ghanaian consumption patterns towards fast food are evolving.
We interviewed consumers about ethical fashion choices - they were well intentioned but overwhelmed. There are, however, some good sources of information for conscious shoppers.
Fast fashion is far from green. But the rapid expansion of online clothing resale platforms could help shrink the garment industry’s negative impact on the environment.
Top contributors
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Professor of Law, St. John's University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Marketing, University of Birmingham
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Associate Professor of Markets, Public Policy and Law, Boston University
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Susman Professor in Sustainability and Professor of Marketing, Penn State
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Berry Chair of New Technologies in Marketing and Professor of Marketing, The Ohio State University
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Professor of Clinical Education, St. John's University
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Professor of Clinical Education, St. John's University
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Lecturer in Marketing, Newcastle University
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Provost Professor of Economics and Spatial Sciences, USC Dornsife College of Letters, Arts and Sciences
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Reader in Consumer Psychology, Anglia Ruskin University
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Lecturer in Law, Lancaster University
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Assistant Professor of Marketing, University of Oregon
