Facebook's focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
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After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that's not the whole story: The company has some positive qualities, too.
Facebook users no longer see the site as a confidant. They're struggling with how to deal with a messy codependence – and whether to just break up and move on with healthier friends.
Top contributors
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Dean of Global Business, The Fletcher School, Tufts University
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Associate Professor of Communication, Wayne State University
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Assistant Professor of Computer Science, West Virginia University
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Ph.D. Student in Human-Computer Interaction, West Virginia University
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Visiting Professor of Human-Computer Interaction, West Virginia University
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Associate Professor of Advertising + Public Relations, Michigan State University
