Adolescent brains are especially vulnerable to risk-taking and social pressure. But there are steps parents can take to steer their teen away from dangerous social media stunts.
Awareness efforts can focus public attention and help scientists raise funds for research. But the impact on eradicating the disease itself and helping patients today is much less clear.
The Ice Bucket Challenge has been called “one of the most viral philanthropic social media campaigns in history”. The campaign has raised the profile of the Amyotrophic Lateral Sclerosis (ALS). But some…