Young people often participate in a challenge to feel included among peers who have already done it.
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Peer pressure, amusement and the desire for attention help explain why young people participate in risky social media challenges.
Jimmy Donaldson, aka MrBeast, leaned into charity to get a massive following.
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The person with the most YouTube followers calls himself ‘YouTube’s biggest philanthropist.’
The milk crate challenge went viral in the summer of 2021. ER doctors weren’t amused.
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Adolescent brains are especially vulnerable to risk-taking and social pressure. But there are steps parents can take to steer their teen away from dangerous social media stunts.
Social media is now a major driver of embodied philanthropy because it allows individuals to publicise their involvement through selfies, videos and status updates.
Physical philanthropy is growing in popularity because it has benefits for the charity and the fundraiser.
Participants and guests at a Walk for Breast Cancer decked out in pink.
Breast cancer walk image via www.shutterstock.com
Awareness efforts can focus public attention and help scientists raise funds for research. But the impact on eradicating the disease itself and helping patients today is much less clear.
In China, former basketball star Yao Ming takes the Ice Bucket Challenge at his NBA Yao School in Beijing.
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The Ice Bucket Challenge has been called “one of the most viral philanthropic social media campaigns in history”. The campaign has raised the profile of the Amyotrophic Lateral Sclerosis (ALS). But some…