What made Facebook grow big wasn't what its targets would have been without it, it was what they were able to do with it.
The Australian Association of National Advertisers' new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
Analysis shows how Trump and Twitter spread QAnon extremism from the US to Europe, and how hard it will be to undo the damage.
Instagram's Shop button signals the growing commodification of human interactions on social media.
While relying on internal documents can be controversial, Zuckerberg's emails are so detailed and specific that they're impossible to ignore.
An analysis of social media commentary about socialism versus capitalism shows that people are talking past each other, but some are engaging in more nuanced discussions as well.
DJs had to adopt live streaming during the pandemic. This new way of reaching audiences has created a whole new djing experience that is more accessible to a wider range of people.
Researchers found women and men use their camera rolls differently - and our visual values have changed.
Remember what life was like before social media took over? Now that the election is over, it might be a good time to take back our lives.
Communicators must listen to the frustrations, fears and concerns of young people about COVID-19. Then they need to speak to them like human beings, rather than talk at them.
A Facebook ban on QAnon may not be the best way to address the fast-growing far-right conspiracy movement.
So far, Trump and Biden are spending money on Facebook and Instagram at roughly the same rate as Trump and Hillary Clinton did during 2016.
From sharing snaps to gender reveals and shopfronts, Instagram has changed a lot about how we see the world — and how it sees us.
Having an end-to-end encrypted messaging 'ecosystem' is a great way for Facebook to evade the full wrath of the law. It has come at a convenient time, too.
Whether on Twitter or Tumblr, Facebook or Reddit, people use many strategies to express their sexual selves.
Increasingly outlandish gender reveal parties align perfectly with the values of an economy that's always scrolling for the next best thing.
We're supposed to suppress feelings of envy. But what if the kind spurred by school shutdowns, frontline work and cramped apartments are worth exploring – and acting upon?
A video purporting to show a suicide is reportedly circulating on TikTok, reigniting debate about content moderation on social media. Collaborating with competitors may be the key.
Jacinda Ardern's command of social media and her celebrity-level engagement rates make her a formidable campaigner in the digital age.
An app that young people use to share videos of themselves dancing might seem like a silly diversion, but it's become a powerhouse social media platform.