Many point to Meta’s failings to make a case for mixed reality headsets having no future. But Apple’s approach is arguably much more strategic.
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Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
The latest Productivity Commission report on how consumer law is being used shows that the same issues still haven’t been addressed for years.
More supermarkets are starting to stock “phantom brands”- private label products without any reference to the business’ brand or logo.
Smartwatches will bombard us with data about our internal lives. We risk letting sleep patterns, calorie counts and bio-rhythms dominate our days.
Amazon, the e-commerce internet giant, is launching its first smartphone. Media attention is focusing on whether the phone’s features, such as its rumoured 3D interface, are really as cool as portrayed…
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Organisational Behaviour, Bayes Business School, City, University of London
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Visitor, Regulatory Institutions Network (RegNet) & Chair of Foundation for Effective Markets and Governance, Australian National University
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Associate Professor in Strategy and Innovation, Imperial College London
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Professor of Marketing, University of Alberta
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Assistant Professor, Business Design and Innovation, University of Toronto
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Associate professor, University of the Sunshine Coast
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Professor in Innovation and Associate Dean (Research), The University of Queensland
