Online ads are already under pressure from ad blockers, so Apple’s decision to include content blocking in the upcoming iOS 9 will make things even harder for advertisers.
After the European Court of Justice ruled that there was a “right to be forgotten” from Google’s search results, Google’s Advisory Council embarked on a roadshow aimed at debating the issue. While this…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Ello is enjoying its moment of fame – in part thanks to its use of the latest fad in corporate legal structures. The eight-month-old social network is still in beta, and has nothing like the brand recognition…
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
No need to beat about the bush. There is another tech bubble in the United States. The relationship between the share prices and profits of US tech companies like Facebook, Twitter and LinkedIn is at unsustainable…
Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…
You might have seen reports that Google could offer children under the age of 13 years a simple and safe way to access their internet services, including Gmail and YouTube. But will this new strategy really…
Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
Patrick Howe, California Polytechnic State University
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…