Unthink rethinks online identity – and fronts up to Facebook and Google+

Unthink is positioning itself as a force of “emancipation”. Unthink.com

Unthink rethinks online identity – and fronts up to Facebook and Google+

Unthink is positioning itself as a force of “emancipation”. Unthink.com

On October 25, Unthink invited public beta users to put aside their YASNS (Yet Another Social Network Site) fatigue. Since then, it claims to have attracted more than 100,000 registered users.

The site, set up by a mother wanting to offer her son an alternative to Facebook, is defining itself against Mark Zuckerberg’s ubiquitous social network, as well as Google+.

But Google+ is experiencing roller-coaster metrics and Facebook’s metrics are levelling out or even falling. So what does the Orwellian-sounding Unthink have to offer that’s different?

Information as users' property

Unthink’s primary pitch is that it allows users to retain ownership of the information they post. New Unthink users are presented with an “Emancipation Deed”.

Unthink