Brands like Zara and H&M are teaming up with recycled textile producers but more collaboration is needed.
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In a saturated market, fatigued by gratuitous partnerships such as Nike x Tiffany & Co., this collaboration has been praised for its timeless authenticity.
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
Whether you like it or not, the globalised world will survive Donald Trump and the pandemic.
Millions are spent on sports sponsorship in Australia each year, but we are only just starting to figure out whether it is worth it.
Iconic Stan Smiths can be styled with almost anything, but most white sneakers are costly to the environment. Lucky for us, there are many sustainable alternatives that are just as cool.
From the sounds of some brands’ marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
Sell-out product ‘drops’ are the new way that brands get millennials hooked on their goods.
The marketing wizardry used by sports multinationals to sell these little round things by the truckload.
The news that three major sponsors have ceased their partnership with FIFA could potentially damage its reputation, and more importantly, its finances. Reports on Friday revealed that Castrol, Continental…
The football World Cup currently underway in Brazil is not only a battle between two teams on the pitch and 32 nations overall, but also a battle off the field. Although eight different companies provide…
Top contributors
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Principal Research Fellow in Sociology of Sport, University of Brighton
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Director, Centre of Excellence in Sustainable Fashion + Textiles, University of Technology Sydney
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Professor of Operations and Supply Chain Management, City St George's, University of London
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Sustainable Logistics Researcher, Vienna University of Economics and Business
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Senior Lecturer in Sociology, Glasgow Caledonian University
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Associate Professor, UQ Business School, The University of Queensland
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Assistant Professor of Legal Studies, Boise State University
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Lecturer, School of Fashion and Textiles, RMIT University
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Professor of Operations Management, Lancaster University
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Assistant Professor of Marketing, University of Oklahoma
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Assistant Professor in Logistics and Supply Chain Management, Lancaster University
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Professor of Strategy and International Business, International Institute for Management Development (IMD)
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Professor of Fashion Design, University of Westminster
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Assistant Professor, Arkansas State University
