Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Academic rigor, journalistic flair
Articles on Audience
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African newsrooms are using media analytics to study their audiences but there's a downside.
Journalism's crisis – loss of readers, revenue and respect – has led many to conclude that if the news business is to survive, it has to do a better job of connecting with its audience. How can it be done?
How would a Jacobean servant react to a trumpet flourish?
Previous Olympics and Commonwealth Games have not led to an increase in sports participation. In fact, there could be a negative impact on health from watching more television.
The problems some people had trying to watch Game of Thrones via the internet shows we still have a long way to go before we can live-stream major events to a mass online audience.
Ten Network has been placed in voluntary administration, after major shareholders refused to guarantee another loan.
Negotiations for the new media rights for cricket in Australia could see a change in how we watch games, and even be linked to a drop in people actually playing the game.
When former prisoners – and audience members – come together in a play examining our justice system, the result is unruly, uncomfortable and worthwhile.
The switch from analogue to digital television transmission transformed the way audiences consume content.
Top contributors
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Senior lecturer in Screen Media, Victoria University
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Senior Lecturer in Sport Management, University of Winchester
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Lecturer, Media and Communications program, University of Melbourne
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Senior Lecturer, Interdisciplinary Design, University of Technology Sydney
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John C. Besley is a Friend of The Conversation.
Ellis N. Brandt Professor of Public Relations, Michigan State University
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Senior Lecturer in Health & Physical Education, Western Sydney University
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Associate Professor of Advertising and Public Relations, University of Texas at Austin
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Associate Professor, Department of Journalism, Film and Television, and Vice Dean Faculty of Humanities, University of Johannesburg
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Lecturer in Shakespeare and Early Modern Drama, University of Birmingham
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Assistant Professor of digital audience engagement, Arizona State University
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Senior Lecturer of Journalism and Media Technology, Namibia University of Science and Technology
