Menu Close

Articles on behavioural economics

Displaying 1 - 20 of 81 articles

Some personality types find more choices overwhelming. But if you’re someone with a strong “assessment orientation”, more options won’t phase you. www.shutterstock.com

Does choice overload you? It depends on your personality – take the test

There's a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
New research shows that if you pay people for achievable increases in their daily physical activity, they will continue to be more active for months after the rewards are withdrawn. (Shutterstock)

Companies and governments are paying people to get healthy, and it works

Financial rewards can entice us to exercise more, and the benefits are lasting, according to a new research review.

Top contributors

More