Choosing the wrong gift can damage a relationship. Here is some advice, based on decades of research, on how to side-step the pitfalls.
Academic rigor, journalistic flair
Articles on behavioural research
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The effectiveness of healthy-eating nudges increases as their focus shifts from thinking, to feeling, to doing.
Discounts can be really powerful in driving sales, but companies should be wary of overusing them.
Top contributors
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Senior Lecturer in Marketing, University of Technology Sydney
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The L’Oréal Chaired Professor of Marketing—Innovation and Creativity and Director of INSEAD-Sorbonne Université Behavioural Lab, INSEAD
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Lecturer, QUT Business School, Queensland University of Technology
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Assistant Professor at IESEG School of Management (LEM-CNRS 9221) & Visiting Assistant Professor, Boston University
