Almost one in five Canadians are going meatless or eating far less meat. But most establishments aren't actually targeting vegetarians or vegans; they're chasing "flexitarians." Here’s why.
A behavioral scientist explains why people become vegans, why some meat-eaters find them so irksome and how scientists may be nudging us all toward a more plant-centric existence.
This is a critical time for our planet. What we eat and how we get our food will shape its future.