Research shows lower income groups have a very different perspective on the economy.
The Prime Minister is banking on people forgetting about his latest scandal by the time the election rolls around. But a far more serious threat lies ahead.
The lack of remorse from either the prime minister or his adviser could be their undoing.
COVID-19 'news fatigue' had set in with the UK public, but then the prime minister's chief advisor changed all that.
Power itself is not a threat to our freedom. But arbitrary power is.
Fear is actually an important element of a government's toolbox but once you lose control of it, you can't get it back with ease.
Do people at the top think there is one rule for them and one rule for others? Bluntly, yes, they do.
Confusion abounds over what people are allowed to do now, which is the one thing you don't want in a public information campaign.
Data privacy is a major concern but people seem willing to download the app.
Public doubts over some government information have led to calls for more active factchecking of claims.
For the government a Sunday announcement has several advantages, many of them to do with the news agenda.
There is spare testing capacity. Why isn't it being used?
After dealing with the initial health crisis, Boris Johnson must find a narrative that puts his team in a good light.
The UK has reached the peak. Here's what the country needs to do now.
Charisma can only get you so far in the face of a global pandemic. Research on leadership suggests another approach is needed.
In the UK, nobody collects patients' insurance information or credit card details. There's simply no charge for services, including doctor visits, ambulances and hospitalizations.
The crisis could provide the perfect reason for the Conservatives to expand the state to appeal to their new voter base. But they might also head in the opposite direction.
The UK doesn't have a set back-up plan when a prime minister is unwell, but there are clear procedures in place.
To understand what is going on, it helps to look back at past leaders and their first secretaries.
The fundamental ethos of the NHS is egalitarian.