A farmer walks on a marshy shore of a river polluted by oil spills in Nigeria’s Niger delta, region.
Pius Utomi Ekpei/ AFP
Energy firms are likely to lie about their corporate social responsibility to the environment. Their deception can be turned around for good if they are held accountable.
Ian Shaw / Alamy Stock Photo
There will be not one, but seven crowns present at the king’s coronation ceremony.
Places as diverse as New York City and the Faroe Islands have developed brands to build positive feelings that translate into tourist dollars and, increasingly, support for the environment.
A branding expert explains how this iconic but controversial doll has gone from teenage reject to movie star in 64 years.
The 131-year-old Aunt Jemima brand name was retired in June 2021 and rebranded as the Pearl Milling Company because of racist stereotypes.
A new study shows how brands can successfully change racist brand names and logos to stand up for racial justice in the marketplace.
Kumail Nanjiani stars in Disney’s Welcome to Chippendales.
Sub-brands such as Star and Hulu have allowed Disney to experiment with adult-themed content while protecting its core brand.
A woman walks by large signs that read ‘Bravery is Ukrainian brand’ in Kyiv.
Oleksii Chumachenko/SOPA Images/LightRocket via Getty Images
Ukraine is partnering with an advertising company to produce an innovative nation branding campaign during a war. The campaign could have influence beyond how Ukraine and Russia conduct this war.
Having multiple prescriptions is difficult enough to keep track of, let alone ones with complicated names.
Hill Street Studios/Stone via Getty Images
Believe it or not, medication names are intended to be easy to remember and descriptive of the function they serve in the body.
The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells.
(AP Photo/Andy Wong)
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
A picturesque image of the Kingston, Ont. waterfront at sunset.
Throughout the pandemic we can see that place brands have evolved and those likely to survive are the ones that were already well established to begin with or ones that are more flexible.
Halston with the Halstonettes – a group of models who were part of his entourage – at the Metropolitan Museum of Art in New York City in 1980.
Ron Galella/Ron Galella Collection via Getty Images
The subject of a new Netflix miniseries, Halston once ruled over New York’s fashion world. But the designer with a devil-may-care approach to his business dealings attempted too much, too quickly.
Elliott Zaagman from Michigan casts his ballot in the Democrats Abroad global presidential primary at Foreign Correspondents’ Club of Thailand, March 3, 2020.
(AP Photo/Sakchai Lalit)
An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
The emoji has become a critical part of our online communications, particularly during the COVID-19 pandemic when face-to-face contact is hard to come by.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Bianca De Marchi/AAP
Nestle’s experience explains why the Coon deliberations are taking so long.
Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point.
According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
The government needs the public to heed its public health messages if it’s going to control the second wave.
“Science” makes people think optimistically about the future.
WIN-Initiative/Stone via Getty Images
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.
Instagram remains a key marketing platform for tobacco companies.
The economic and health crisis we are experiencing will push luxury companies to reinvent themselves.
An acceleration of digital development, of the second-hand market and of concentration movements are notably to be expected in the sector.