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Articles on Branding

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Halston with the Halstonettes – a group of models who were part of his entourage – at the Metropolitan Museum of Art in New York City in 1980. Ron Galella/Ron Galella Collection via Getty Images

Halston: The glittering rise – and spectacular fall – of a fashion icon

The subject of a new Netflix miniseries, Halston once ruled over New York's fashion world. But the designer with a devil-may-care approach to his business dealings attempted too much, too quickly.
Elliott Zaagman from Michigan casts his ballot in the Democrats Abroad global presidential primary at Foreign Correspondents’ Club of Thailand, March 3, 2020. (AP Photo/Sakchai Lalit)

Americans around the world were part of the largest voter turnout in U.S. history

An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
The emoji has become a critical part of our online communications, particularly during the COVID-19 pandemic when face-to-face contact is hard to come by. (Domingo Alvarez/Unsplash)

Emoji power: How a 🤯 or a 👏🏽 fuel social media engagement, especially amid COVID-19

In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point. Pikrepo

Thai food, living ‘hygge'… What drives us to consume products from other cultures?

According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery... and its simple omnipresence.
The economic and health crisis we are experiencing will push luxury companies to reinvent themselves. Bertrand Guay/AFP

How the Covid-19 crisis could remodel the luxury industry

An acceleration of digital development, of the second-hand market and of concentration movements are notably to be expected in the sector.
Banksy’s merchandise “shop” in Croydon, London. Shutterstock

How Banksy’s latest trademark row could backfire

Forced into selling his own merchandise to stop others doing the same, the artist could end up facing other similar challenges because he trademarks rather than copyrights his artworks.
Extinction Rebellion or XR functions like a brand, albeit a non-commercial one. Glenn Hunt/AAP

Extinction Rebellion: how to craft a protest brand

Visual arts and performance have always been central to protest movements - but the unified branding of Extinction Rebellion shows a new approach to activism.
Actor Roger Moore poses with a martini after learning he would play the British secret agent James Bond. AP Photo

3 questions about vodka, answered

To celebrate National Vodka Day, a food historian debunks myths and highlights unknown facts about one of America's favorite liquors.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’. EPA/Jason Szenes

Nick Kyrgios on probation: can controversial athletes sell a sport or are they bad for the business?

As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.

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