Erik Brunetti had good reason to be optimistic after the court heard his case in April.
AP Photo/J. Scott Applewhite
The high court struck down a ban on trademarking 'immoral' or 'scandalous' words and symbols. A trademark scholar explains why that's a good thing.
Domino’s Paving for Pizza campaign shrewdly combines promotion of its product with meeting a public need to have potholes repaired.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Do you know where you are right now?
Ana de Sousa/shutterstock.com
Google, Amazon and other powerful groups are renaming American cities and neighborhoods. That may make the area more appealing to newcomers – but, in many cases, residents aren't happy.
An artisan is working with a silk weaving loom in her workshop.
Many major luxury goods firms have long made place a key part of their identity, and a visit to a traditional silk-weaving centre in Vietnam shows that the approach could work for small firms too.
US president Donald Trump, wearing one of his iconic red trucker hats.
Windover Way Photography/Shutterstock
Has the relationship between the Trump brand and the US president's politics gone too far?
Through their text and graphic design, business-school logos are signs that "speak" to their stakeholders and the public at large, communicating identity, values and promises.
Listen up, guys.
Going private would help Tesla reestablish its luxury status.
Advertising as a life story – this clever campaign branded a Spanish beer with a sense of belonging.
KitKat lost its decade-long case to protect its four finger biscuit shape.
It's all about being 'sufficiently distinctive' and in the multi-billion dollar chocolate business, much is at stake.
Leo Messi advertises sportswear, airlines, and even this Russian bank.
Facundo Arrizabalaga / EPA
Ronaldo and Messi cannot go on forever, and Neymar, Pogba and Salah are waiting in the wings.
While major brands like Coca-Cola have stuck by FIFA and the World Cup, others have not.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Beppe Grillo speaks in Rome on March 2, 2018..
While often lumped with other European populist parties, Beppe Grillo's M5S is a movement of activist fans mobilized by the messages of his "celebrity brand".
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip.
THE CANADIAN PRESS/Sean Kilpatrick
Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont.
THE CANADIAN PRESS/Sean Kilpatrick
In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
MR_ross / Shutterstock.com
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Behind labels’ designs, brand storytellings.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Tourists play slot machines at the Paris Las Vegas hotel and casino in Las Vegas, Nevada.
Jae C. Hong/AP Photo
Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Do you know where your beer comes from?
Do you know where your beer was brewed?
Many "imported beers" are actually made locally. Should we have clearer labelling for the origins of beer?