Energy firms are likely to lie about their corporate social responsibility to the environment. Their deception can be turned around for good if they are held accountable.
Academic rigor, journalistic flair
Articles on Branding
Displaying 1 - 20 of 121 articles
There will be not one, but seven crowns present at the king’s coronation ceremony.
Places as diverse as New York City and the Faroe Islands have developed brands to build positive feelings that translate into tourist dollars and, increasingly, support for the environment.
A branding expert explains how this iconic but controversial doll has gone from teenage reject to movie star in 64 years.
A new study shows how brands can successfully change racist brand names and logos to stand up for racial justice in the marketplace.
Sub-brands such as Star and Hulu have allowed Disney to experiment with adult-themed content while protecting its core brand.
Ukraine is partnering with an advertising company to produce an innovative nation branding campaign during a war. The campaign could have influence beyond how Ukraine and Russia conduct this war.
Believe it or not, medication names are intended to be easy to remember and descriptive of the function they serve in the body.
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
Throughout the pandemic we can see that place brands have evolved and those likely to survive are the ones that were already well established to begin with or ones that are more flexible.
The subject of a new Netflix miniseries, Halston once ruled over New York’s fashion world. But the designer with a devil-may-care approach to his business dealings attempted too much, too quickly.
An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Nestle’s experience explains why the Coon deliberations are taking so long.
According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
The government needs the public to heed its public health messages if it’s going to control the second wave.
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.
Instagram remains a key marketing platform for tobacco companies.
An acceleration of digital development, of the second-hand market and of concentration movements are notably to be expected in the sector.
Top contributors
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer, Research School of Management, Australian National University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Reader in Intellectual Property Law, City, University of London
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Professor of Marketing, University of Southampton
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)
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Associate Professor, Operations Research, Brock University
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Professeur en marketing, EM Lyon Business School
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Full professor, Montpellier Business School
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Honorary lecturer, School of Social Sciences, UNSW Sydney
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Associate Professor, School of Law, University of Canberra
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Lecturer in Marketing, The University of Melbourne
