Instagram remains a key marketing platform for tobacco companies.
The economic and health crisis we are experiencing will push luxury companies to reinvent themselves.
An acceleration of digital development, of the second-hand market and of concentration movements are notably to be expected in the sector.
English football clubs spend a lot of money to reach African fans.
English football has woven itself into the lives of Ghanaian fans with a smart strategy.
Sunscreens' change in branding from health essential to beauty product could help us slop on more cream - but it also creates more 'beauty work' for women.
Banksy’s merchandise “shop” in Croydon, London.
Forced into selling his own merchandise to stop others doing the same, the artist could end up facing other similar challenges because he trademarks rather than copyrights his artworks.
Extinction Rebellion or XR functions like a brand, albeit a non-commercial one.
Visual arts and performance have always been central to protest movements - but the unified branding of Extinction Rebellion shows a new approach to activism.
Actor Roger Moore poses with a martini after learning he would play the British secret agent James Bond.
To celebrate National Vodka Day, a food historian debunks myths and highlights unknown facts about one of America's favorite liquors.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’.
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
AP Images/Andy Duback
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Erik Brunetti had good reason to be optimistic after the court heard his case in April.
AP Photo/J. Scott Applewhite
The high court struck down a ban on trademarking 'immoral' or 'scandalous' words and symbols. A trademark scholar explains why that's a good thing.
Domino’s Paving for Pizza campaign shrewdly combines promotion of its product with meeting a public need to have potholes repaired.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Do you know where you are right now?
Ana de Sousa/shutterstock.com
Google, Amazon and other powerful groups are renaming American cities and neighborhoods. That may make the area more appealing to newcomers – but, in many cases, residents aren't happy.
An artisan is working with a silk weaving loom in her workshop.
Many major luxury goods firms have long made place a key part of their identity, and a visit to a traditional silk-weaving centre in Vietnam shows that the approach could work for small firms too.
US president Donald Trump, wearing one of his iconic red trucker hats.
Windover Way Photography/Shutterstock
Has the relationship between the Trump brand and the US president's politics gone too far?
Through their text and graphic design, business-school logos are signs that "speak" to their stakeholders and the public at large, communicating identity, values and promises.
Listen up, guys.
Going private would help Tesla reestablish its luxury status.
Advertising as a life story – this clever campaign branded a Spanish beer with a sense of belonging.
KitKat lost its decade-long case to protect its four finger biscuit shape.
It's all about being 'sufficiently distinctive' and in the multi-billion dollar chocolate business, much is at stake.
Leo Messi advertises sportswear, airlines, and even this Russian bank.
Facundo Arrizabalaga / EPA
Ronaldo and Messi cannot go on forever, and Neymar, Pogba and Salah are waiting in the wings.
While major brands like Coca-Cola have stuck by FIFA and the World Cup, others have not.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.