Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
With more and more brands claiming to be "luxury", historical players have begun to rethink their use of the term.
Has the relationship between the Trump brand and the US president's politics gone too far?
The female characters appear to reinforce traditional gender roles.
Consumerism is entering the playground and placing further pressure on already stretched parents.
John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Going private would help Tesla reestablish its luxury status.
Major brands which suffer from high profile product recalls need to follow some basic rules to make sure they weather the storm.
It's not just about Brexit. Unilever's decision makes good business sense, too.
'Parasitic' or copycat brands which mimic famous names are creating a market place of their own but they are treading on thin ice when it comes to copyright and intellectual property law.
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Why did most fans shun the prequel series, but embrace the recent spate of 'Star Wars' films? A recent study offers some clues.
Research shows social media allows people to disclose all sorts of information about their love for these brands and to seek out like minded people.
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
Every new batch of bees needs the equivalent of eight hectares of lavender fields to prosper.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
How can companies brought low by scandal or failure remember the lessons they should be learning?
Magazines like Vogue are fashion's gatekeepers, but now style bloggers are democratising the fashion world – and the mags don't like it.
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.