Content is king. The website is dead. About 6 months ago, Coca-Cola declared that “Content is King, and the Corporate Website is Dead”. The blog outlined how storytelling was the cornerstone of 21st century…
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Articles on Coca-Cola
Displaying 41 - 46 of 46 articles
The failure of Victorian fruit cannery SPC Ardmona (SPCA) to secure A$25 million from the federal government has led to heightened fears about the future of the company and the Goulburn Valley fruit growers…
It’s clear that the financial influence of China is now global: it has invested $75 billion in Africa over the last 10 years in large infrastructure projects while China’s state news agency, Xinhua, has…
A reported 10 billion drink containers are thrown away in Australia every year. Many of these are recycled, but many end up in landfill, on roadsides and in waterways. The danger posed to wildlife by plastic…
Over the weekend, Australian children and their parents witnessed some of the country’s finest sportsmen display feats of strength, skill and endurance in the Australian Football League (AFL) and National…
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…
Top contributors
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Professor of Marketing, University of Birmingham
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Professor of Public Health Policy, Deakin University
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Lecturer, The University of Melbourne
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Lecturer, Research School of Management, Australian National University
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Senior Visiting Fellow, School of Medical Sciences, UNSW Sydney
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Professor, Centre for Alcohol Policy Research, La Trobe University
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Professor of Public Health, Griffith University
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Pro Vice-Chancellor, Research Impact, Australian Catholic University
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Director, Institute for Sustainable Futures, University of Technology Sydney
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Senior Lecturer, School of Communication, International Studies and Languages, University of South Australia
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PhD student/ researcher - food marketing to children and adolescents, Deakin University
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Associate Professor, Melbourne School of Population and Global Health, The University of Melbourne
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Co-Director, Global Centre for Preventive Health and Nutrition, Deakin University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
