Summer is here, together with its host of sun-drenched paraphernalia. One marketing scholar takes a look at our relationship to the emblematic cocktail, Aperol spritz.
Academic rigor, journalistic flair
Articles on Cocktails
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The martini cocktail has existed in a number of guises throughout its ice cold, crisp life – including many questionable modern variations.
More people are choosing sobriety than ever, but there is a storied history of non-alcoholic cocktails.
Recipes inspired by the social scene of 1800s London or which made their first appearance in a Dickens novel.
A mix of alcoholic and non-alcoholic beverages that kept people cool in the past.
