Thanks to the prevalence of technology, children are exposed to thousands of commercials a year. How can parents make their children more aware of how commercials influence what they think and do?
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
Australian television turns 60 this year, so we're celebrating classic TV tunes of the fifties and sixties – those theme songs and jingles you can't get out of your head.
Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.