Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.
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Articles on Consumer behaviour
Displaying 61 - 78 of 78 articles
Just as with all the earlier versions of the iPhone, rumours abound about what Apple will announce this week in relation to iPhone 6 – new screens, different sizes, powerful chips, faster processing and…
Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly…
Currently 38% of Australian retailers are “laggards” in conducting online commerce, specifically in the area of customer…
Marketers are able to more effectively create brand relationships with children through online channels rather than traditional…
Streets in which murders have occurred experience major value decreases across all homes. Researchers from the University…
Consumers are willing to pay for food portion sizes based on their label, even when both offer the same quantity. Researchers…
Australian households currently pay the second highest “honesty tax” in the world at $290 per household per year, levied by retailers to offset the $AU1.86 billion in losses they incur from customer theft…
The notion of ‘pay it forward’ prompts people to pay more for others than they would for themselves, according to study analysing…
Disclosure of paid product placement in television sitcoms decreases how much these products influence consumer behaviour…
The discount label is a familiar sight in UK shops. Everything from expensive televisions to supermarket essentials now seem to be offered for less than their original prices. But how often is the discount…
Compared to westerners, Asian consumers are variety seekers. Their frequent store-hopping has presented western supermarkets with a difficult conundrum. Follow the same strategy that worked well with loyal…
In the financial crisis and long global recession, millions have been forced to change their lifestyles to get by. When jobs, homes or businesses have been lost, many have had to change habits, hobbies…
The tax arrangements of major brands such as Google, Apple and Amazon have prompted a fierce debate over questions of organisational ethics, social justice and international co-operation. But as a consumer…
Many Australians are happy to declare their interest in sustainability, to reducing their environmental impact. But how many of them are prepared to reduce the amount they actually consume? We recently…
Researching products online before making purchases is a norm among consumers today. A study from Melbourne University has…
Companies that implement everyday low-pricing strategies may alienate consumers if they come to believe low prices equal…
We’re more likely to spend worn bills than crisp, new notes according to a joint study from The University of Winnipe and…
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Dean - School of Business and Law, Edith Cowan University
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Associate Professor, Queensland University of Technology
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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PhD student, University of Sydney
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Professor of Animal Behaviour and Welfare, University of New England
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Reader in Consumer Psychology, Anglia Ruskin University
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Lecturer (Assistant Professor), Queensland University of Technology
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Senior lecturer, Queensland University of Technology
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Professor of Marketing, University of Birmingham
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Professor of Marketing and Consumer Research, University of Birmingham
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Professor and Academic Dean of the School of Economics, The University of Queensland
