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Scottish Artists for Ukraine demonstrate at the Russian consulate, Edinburgh, against the Russian military invasion of Ukraine. Picture date: Wednesday March 9, 2022. Andrew Milligan/PA Images via Getty Images

Boycotting Russian products might feel right, but can individual consumers really make a difference?

New Zealand consumers are using boycotts of Russian products as a way to voice their disapproval of the war in Ukraine. But is this the best or only way for individuals to be heard?

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