Articles on consumer psychology

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The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Shutterstock

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Mike Mozart/Flickr

How ‘brand you’ came to be

Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.

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