Have you ever bought an item and then just not gotten around to using it because the time never felt right? New studies suggest an explanation for what researchers call nonconsumption.
What if lingering in a shop or restaurant is the last thing on your mind? COVID-19 is rewriting the rules of retail.
Pilots are often overtired, making them prone to errors. Some countries let them sleep on the job – under strict rules. Pilots love the idea, but consumers are wary, for now.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
Reviews are essentially short stories. The best use the same elements that make a novel gripping.
Product disclosure laws are meant to help insurance buyers make informed rational decisions. Our research shows more must be done to protect consumers.
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.