Context, perceptions and expectations affect the choices both bees and people make.
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Articles on Context
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Cognitive scientists are investigating the ways relative factors like new options and the order they’re presented influence your choices and beliefs.
Sarcasm thrives in ambiguous situations, which makes it especially ripe for misinterpretation.
Whether it’s items in a shop, potential speed-dating matches or athletes competing one after another, the order in which they’re presented affects our judgments.
