Tailoring crisis communications strategies across the phases of the disaster management cycle is a more successful approach and can help co-ordinate disaster responses.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
As the third wave ravages Ontario, there is public confusion and mistrust. Premier Ford’s flip-flops on restrictions indicate not just poor risk communications, but the lack of an informed plan.
Fauci turns 80 this Dec. 24 – and he’s been on the national stage for decades. Here’s more about his work before COVID-19 and why he was perfectly poised to help the US respond to the pandemic.