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Articles on Crisis communication

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Crises disrupt our expectations for the future, thereby affecting our emotions, planning behaviours and identities. (Unsplash/Nick Fewings)

Successful health campaigns during COVID-19 need to manage our altered ideas about the future

When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
Ontario Premier Doug Ford puts his mask on after announcing new lockdown measures at a press conference at Queen’s Park in Toronto on April 16, 2021. The government later walked back some of the announced restrictions. THE CANADIAN PRESS/Frank Gunn

Doug Ford’s flip-flops: A dangerous failure of risk communication in COVID-19 third wave

As the third wave ravages Ontario, there is public confusion and mistrust. Premier Ford’s flip-flops on restrictions indicate not just poor risk communications, but the lack of an informed plan.

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