Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
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Articles on Digital advertising
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Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…
Top contributors
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Associate Professor in Digital Media, The University of Queensland
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Associate professor, RMIT University
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Lecturer, University of South Australia
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Professor of Digital Communication, Queensland University of Technology
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Senior Lecturer in Applied Ethics & CyberSecurity, Griffith University
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Vice Chancellor's Senior Research Fellow and Senior Lecturer, Queensland University of Technology
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Co-Director, JMAD Research Centre, Auckland University of Technology
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Professor of Digital Life, Bangor University
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Associate Professor in Sociology, Monash University
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Fellow for Cyber-security and Internet Governance, School of International and Public Affairs, Columbia University
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Executive Professor of Marketing Emeritus at Simon Business School, University of Rochester
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Professor of Advertising, University of Florida
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Founder of Mindful Marketing and Professor of Marketing, Messiah College
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Berry Chair of New Technologies in Marketing and Professor of Marketing, The Ohio State University
