Now in its tenth year in the UK, the great American post-Thanksgiving bonanza is starting to look like a turkey.
Academic rigor, journalistic flair
Articles on discounting
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Discounts can be really powerful in driving sales, but companies should be wary of overusing them.
New research shows one in four shoppers misjudge the value of supermarket deals.
Top contributors
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Research Associate, University of South Australia
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Lecturer, QUT Business School, Queensland University of Technology
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Research Associate, Ehrenberg-Bass Institute, University of South Australia
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Professor of Health Marketing, Deputy Director Centre for Social Impact (CSI), Flinders University, University of South Australia
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Lecturer in Marketing, Keele University
