Some Californians want to ban people from living in wildfire-prone areas. Behavioral economics offers a less heavy-handed approach to reducing the costs and risks.
Academic rigor, journalistic flair
Articles on endowment effect
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When it comes to picking a new password, people's resistance to change can make them less secure online.
When it comes to Brexit, both the Leave and Remain camps are using psychological trickery to convince voters.
A class tries an experiment on motivation. What do they learn?
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Professor of Marketing, California State University San Marcos
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City, University of London
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Professor of Cybersecurity, Abertay University
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James J. Rouse Endowed Professor of Information Systems, Mississippi State University
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Associate Professor of Information Systems, Mississippi State University
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Associate Professor of Economics, Worcester Polytechnic Institute
