New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.
Some Californians want to ban people from living in wildfire-prone areas. Behavioral economics offers a less heavy-handed approach to reducing the costs and risks.
When it comes to picking a new password, people’s resistance to change can make them less secure online.
When it comes to Brexit, both the Leave and Remain camps are using psychological trickery to convince voters.
A class tries an experiment on motivation. What do they learn?