Apple reportedly has policies designed to encourage consumers to touch its products.
AP Photo/Marcio Jose Sanchez
New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.
The Getty Fire burns next to the 405 freeway in the hills of West Los Angeles.
Reuters/Gene Blevins
Some Californians want to ban people from living in wildfire-prone areas. Behavioral economics offers a less heavy-handed approach to reducing the costs and risks.
Many people don’t want to let go of how they create passwords.
Tono Balaguer/Shutterstock.com
When it comes to picking a new password, people’s resistance to change can make them less secure online.
Nigel Farage – wielding the fear stick.
Andy Rain/EPA
When it comes to Brexit, both the Leave and Remain camps are using psychological trickery to convince voters.
What’s the secret of motivation?
Niklas Morberg
A class tries an experiment on motivation. What do they learn?