Why does raising money for charity have to involve the pain of running a marathon, or the indignity of growing unflattering facial hair? Because research shows people will give more money if you suffer.
Academic rigor, journalistic flair
Articles on Endurance events
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Putting rapid acclimatisation to desert temperatures to the test from the comfort of Yorkshire.
An ultra-marathon runner and exercise physiologist describes what it’s like to take part in an ultra-endurance event, and the consequences it had on his body.
Health researchers fact check the idea that running a marathon suppresses your immune system.
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Exercise and Environmental Physiology, University of Hull
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Lecturer, University of Bath
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Senior researcher (applied physiology), University of California, Los Angeles
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Senior Lecturer, Department for Health, University of Bath
