Fan culture is thriving in Westeros. Although HBO's Game of Thrones has ended, fans will ensure that the show lives on (and changes) across multimedia platforms, long into the future.
Australia’s deep passion for sport is changing, with fewer people attending major traditional sporting events and eSports on the rise.
The adult fans of My Little Pony are both a blessing and a curse for marketing the new movie.
The struggles of being a female sports fan.
More and more, the culture of elite, professional footy is characterised by commercialisation and corporatisation.
Overpriced and low-quality beer at sports stadiums leaves fans feeling exploited. Here's how that can change.
Letters from would-be girl astronauts in the 1960s tell part of the complicated story of sexism – in both NASA and the US at large – at the dawn of the space age.
Many decry 'superteams' like the NBA's Golden State Warriors as bad for the sport. But psychology research shows that they also make us more likely to watch – and bask in the joy of seeing them fail.
The 'Jesus' controversy is often considered a watershed moment in the Beatles’s career. And yet it remains largely misunderstood.
As the business of sport booms why does this come with an increasing frequency of integrity scandals of bribery, corruption and cheating?
No-one seriously believes that football – followed by so many, and accepted as legitimate by most of the community – could be killed off in Australia by a handful of media mouthpieces.
Which team you support in sport can depend on many things. But who should you barrack for in this packed weekend of sport if none of your favoured teams are in any of the games?