Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content.
New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Science makes pleasure.
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New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
Many school lunchbox products are now heavily marketed as promoting gut health. The limited regulation of such claims leaves it to parents and carers to assess whether they really stack up.
Rather than focusing on single foods for ‘gut health’, we’re better off having a balanced diet and a healthy lifestyle.
Before there was Diet Coke, there was Tab.
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Tab was Coca-Cola’s first foray into the diet soda market. Though the brand went on to build and maintain a legion of devoted fans, its days are numbered.
Social campaigns to address the obesity crisis in America are failing.
Nearly 40% of Americans are obese, and the numbers are climbing. The U.S. needs to get serious about solutions.
Most consumers are unaware that the Health Star Rating system is compensatory, and that one negative nutritional attribute, such as high sugar, can be cancelled out by a positive attribute like fibre.
A food heath labelling system Australia and New Zealand introduced five years ago is under review and needs a significant overhaul to make it useful for consumers looking for healthy options.
History shows the targets of product tampering bounce back, often with sales stronger than before.
Not just for Thanksgiving and Christmas.
How do foods break into new niches and global markets? US cranberry growers, saddled with large surpluses and working to boost demand for their product, could take a lesson from soybeans.
Attempts to restructure our “obesogenic” food environment for health are often criticized - as restricting personal choice and freedom.
Bombarded with unhealthy offerings by the food industry, we blame and shame ourselves for gaining weight. But is it really our fault, or are we being “entrapped?”
Marketing can lead you astray.
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New research shows how marketers get away with making their food look and sound healthier than it really is.
So-called ‘healthier’ fast food chains are misleading consumers with claims their foods are lower in salt, sugar and fat than their traditional fast food counterparts.
With the “eating-to-go” habit here to stay, healthier fast food chains have an important role to play in ensuring healthy food options are available.