The images projected to fans of the sport have always been intentional. Here’s what they do to keep people onside.
He’ll never walk alone.
So far, Manchester United’s poor performance on the pitch has not hurt its bottom line. But it’s only a matter of time.
It took a Scotsman to organise a professional football league in England.
Sporting success depends on strong squad bonds.
Ten months after guiding outsiders Leicester to the Premier League title – arguably the greatest shock in the history of the English game – the club’s manager has been unceremoniously sacked.