There’s more than one way to frame the science of climate change.
The science says that more or better climate education won’t convince sceptics. Here’s what we can do instead.
What will it take to get people to connect to the climate change story?
Decarbonizing the global economy would help the climate change problem – but also many others. Would putting all those additional co-benefits center stage help drum up support for climate action?
Media critic and educator Neil Postman’s 1985 book ‘Amusing Ourselves to Death’ warned of the dangers when all media is entertainment, especially when people lack critical media literacy skills.
Students – and indeed all of us – must learn to ask questions about what stories are told, and the implications of what stories are not being told.
You have a lot of work to do before you step up to the mic.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
How does the concept of science in the crosshairs affect opinions?
Researchers found that aggressive messaging and framing current events as a ‘war on science’ had different effects on how liberals and conservatives felt about scientists’ credibility.
What happens to their credibility when scientists take to the streets? February 2017 Stand Up for Science rally in Boston.
The research community tends to assume advocacy doesn’t mix with objectivity. One study suggests there’s room for scientists to make real-world recommendations without compromising their trusted status.
How you package the information matters.
Frame image via www.shutterstock.com.
Are we in a race against climate change? Or is it a war? How does thinking of the past or the future affect your support for the science? Researchers are learning how metaphors and context matter.