Today you are probably more likely to gift chocolates than fish.
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Articles on Gift giving
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Are our animal companions showing off when they share more than toys with us? And what should we do about it?
Finding good gifts can be tricky. Here are some research-backed tips to help you with your holiday shopping.
February 14 brings great expectations.
Gift-giving might seem needlessly cumbersome and stressful. But the costs and benefits of the custom aren’t what they seem.
Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?
Choosing the wrong gift can damage a relationship. Here is some advice, based on decades of research, on how to side-step the pitfalls.
Humans spend a lot of time during social occasions masking their real emotions. Why?
A new study looks at the impact a gift’s wrapping has on how the recipient likes what you give them.
With the surprise meticulously planned, all eyes – and lenses – turn to the kids. All they have to do is react as expected: overjoyed. So why don’t they?
Hide the credit cards and instead build traditions with your kids. Supporting a child through gift disappointment is important to their emotional, cognitive and social development.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
Canadians are a wasteful bunch, especially during the holidays. Redesign your holidays this year to cut back on garbage and food waste.
Holiday traditions – whether culinary, religious, decorative or musical – help families bond and individuals feel stable and content.
Currency first hit the scene thousands of years ago. An anthropologist explains the early origins and uses of money – and how archaeological finds fill in our picture of the past.
There are few things Americans like more than lists and money, but ranking philanthropists on the monetary size of their giving distorts our understanding of generosity, argues one ethicist.
How much do you spend on a wedding present? Economics has the answer.
Still don’t know what to get your loved one? Here are four gift-giving taboos meant to be broken.
The Prisoner’s Dilemma suggests that in the long run it’s a better strategy to give generously.
Top contributors
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Associate Professor of Anthropology and Psychological Sciences, University of Connecticut
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Research Fellow, Animal Welfare Science Centre, The University of Melbourne
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Chancellor's Professor of Medicine, Liberal Arts, and Philanthropy, Indiana University
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Associate Professor of Marketing, University of Technology Sydney
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Associate Head Research and Senior Lecturer in Marketing, University of Tasmania
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Chair of Food Security and Sustainability, University of Stirling
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Lecturer in Food Security, University of Stirling
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Assistant Professor of Marketing, Northeastern University
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Associate Professor of Marketing, Washington University in St Louis
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Reader in Consumer Psychology, Anglia Ruskin University
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Lecturer in Microeconomics, Aston University
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Associate Professor of Marketing and Consumer Behaviour, Macquarie University
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Associate Professor of Marketing, Loyola University Chicago
