Bundhurr Marburumburaay Miilgi Ngalgarra (lighting, thunder, rain, shine)- no matter how big, strong or scary the storm the sun will shine again. Artist Renae Lamb, Wiradjuri Wongabong. Owner Midnight Dreaming.
Used with permission.
Provided by author
The COVID-19 pandemic is a stressful time for all, and even more so for people experiencing trauma-related stress. How can public health emergency responses avoid further trauma for vulnerable people?
After what feels like a never-ending 18 months of lockdowns and COVID-19 saturated government messages, we’re all just a bit over it.
Our research shows we are still missing clear and consistent communication about COVID vaccines all Australians can understand and act on.
Crises disrupt our expectations for the future, thereby affecting our emotions, planning behaviours and identities.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
See, no crying or big needles, just a person of colour showing off his plaster. This image does the job without scaring people and demonstrates diversity.
Our well-meaning efforts to use images to help demystify the vaccination process or share our pride in getting a COVID vaccine can backfire.
Health professionals should carefully consider the terms they use to avoid needless anxiety and unnecessary surgeries.
Women, particularly those of childbearing age, were more likely to be unsure about getting vaccinated.
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
Teaching researchers and scientists communication skills — including social media proficiency — will help inform the public about new discoveries and research.
Budget cuts and outsourcing content have affected the amount and quality of science journalism. Scientists should learn to communicate their own findings directly and clearly to the public.
The government should used trusted spokespeople, tailor information so it can be understood by different groups, acknowledge people’s concerns, be transparent, and seek public feedback along the way.
It might be tempting to yell ‘bloody well wear a mask’, but that will probably make little difference. Research shows there are more constructive ways to get your message across.
Not all government coronavirus health advice is reaching people who speak a language other than English. That’s about one in five households.
Women’s breast cancer can be affected by environmental factors in the workplace.
(National Cancer Institute/Unsplash)
There’s growing awareness about health disparities, and environmental factors need to be considered when communicating public health messages.
Produced during a crisis, an emerging collection of books talk to kids about coronavirus.
A woman walks past a graffiti by Anthony Kihoro in Kenya sensitising people about the coronavirus.
Dennis Sigwe/SOPA Images/LightRocket via Getty Images
COVID-19 differs significantly from HIV and Ebola. But the potential consequences of having a misinformed public are similar.
The recognition that COVID-19 is accompanied by an equally alarming “infodemic” has added a level of complexity to the situation. What are the consequences of this avalanche of information?
Municipal workers block the streets of the Medina neighbourhood of Dakar, Senegal, on March 22, 2020 as a bulldozer demolishes informal shops in an effort to stop the spread of the coronavirus.
(AP Photo/Sylvain Cherkaoui)
African countries face unique challenges in their efforts to limit the spread of COVID-19, but lessons learned in other regions where the coronavirus has already peaked may be helpful.
A young school boy running past a mural in Soweto, South Africa.
Attempting to defeat these folk theories with science achieved little; the myth busters of the AIDS epidemic were talking past those they were trying to convince.
Ireland’s health minister, center, models social distancing at his nightly coronavirus press briefing March 27, 2020.
Sasko Lazarov/RollingNews.ie/PA Images via Getty Images
When a government’s health messaging during a crisis is inconsistent or unrealistic, it engenders the kind of confusion, misinformation and non-cooperation seen in the US and UK.
If patients received counselling from someone who spoke their language, they would have an opportunity to ask questions about their medical condition and understand it more clearly.