People want a simple answer. Is this action safe? But despite Anthony Fauci bouncing responsibility for COVID-19 risk assessment to individuals, your risk can’t be boiled down to one probability.
Social media can be used to share important information in times of crisis.
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People often try to seem confident and certain in their message so it will be trusted and acted upon. But when information is in flux, research suggests you should be open about what you don’t know.
Bundhurr Marburumburaay Miilgi Ngalgarra (lighting, thunder, rain, shine)- no matter how big, strong or scary the storm the sun will shine again. Artist Renae Lamb, Wiradjuri Wongabong. Owner Midnight Dreaming.
Used with permission.
Provided by author
The COVID-19 pandemic is a stressful time for all, and even more so for people experiencing trauma-related stress. How can public health emergency responses avoid further trauma for vulnerable people?
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
See, no crying or big needles, just a person of colour showing off his plaster. This image does the job without scaring people and demonstrates diversity.
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The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
Teaching researchers and scientists communication skills — including social media proficiency — will help inform the public about new discoveries and research.
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Budget cuts and outsourcing content have affected the amount and quality of science journalism. Scientists should learn to communicate their own findings directly and clearly to the public.
The government should used trusted spokespeople, tailor information so it can be understood by different groups, acknowledge people’s concerns, be transparent, and seek public feedback along the way.
It might be tempting to yell ‘bloody well wear a mask’, but that will probably make little difference. Research shows there are more constructive ways to get your message across.
Produced during a crisis, an emerging collection of books talk to kids about coronavirus.
A woman walks past a graffiti by Anthony Kihoro in Kenya sensitising people about the coronavirus.
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Paediatrician at the Royal Childrens Hospital and Associate Professor and Clinician Scientist, University of Melbourne and MCRI, Murdoch Children's Research Institute
SHARP Professor, leader of the Vitalities Lab, Centre for Social Research in Health and Social Policy Centre, UNSW Sydney, and leader of the UNSW Node of the ARC Centre of Excellence for Automated Decision-Making and Society, UNSW Sydney
Professor in Marketing, Founding Director of the Centre for Human and Cultural Values, and Director of Research at the UWA Business School, The University of Western Australia