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Articles on Health messaging

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Bundhurr Marburumburaay Miilgi Ngalgarra (lighting, thunder, rain, shine)- no matter how big, strong or scary the storm the sun will shine again. Artist Renae Lamb, Wiradjuri Wongabong. Owner Midnight Dreaming. Used with permission. Provided by author

10 ways we can better respond to the pandemic in a trauma-informed way

The COVID-19 pandemic is a stressful time for all, and even more so for people experiencing trauma-related stress. How can public health emergency responses avoid further trauma for vulnerable people?
Protesters gather at Indiana University in June 2021 to demonstrate against mandatory COVID-19 vaccinations for students, staff and faculty. SOPA Images/LightRocket via Getty Images

Forceful vaccine messages backfire with holdouts – how can it be done better?

Subtly shifting the crafting and delivery of public health messaging on COVID-19 vaccines could go a long way toward persuading many of the unvaccinated to get the shot.
A still from the animated Heart Foundation video encouraging Aboriginal people to get a heart check. Author provided

Yarns from the heart: the role of Aboriginal English in Indigenous health communication

Indigenous people in Australia experience poorer health outcomes than non-Indigenous Australians. So it’s crucial health messaging is delivered in culturally appropriate ways.
Crises disrupt our expectations for the future, thereby affecting our emotions, planning behaviours and identities. (Unsplash/Nick Fewings)

Successful health campaigns during COVID-19 need to manage our altered ideas about the future

When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.

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